Very fun read! Would love to hear your thoughts on effective ways to “appeal to intuition and emotion” when your argument is initially rooted in logic and fact.
I think my main advice here is to simply give up on the typical behavior I see (and do myself!) when trying to win an argument which is to reach for facts. People are not persuaded at all by statistics or otherwise "factual" statements. I saw a headline in the NYT a couple of months ago stating that "X percentage of epidemiologists have indicated that they are getting the COVID vaccine". If you want to persuade people to get the COVID vaccine, telling them facts about the % of people getting it won't be as effective as, for example, telling them their neighbor or family member got it. The public health messaging around the COVID vaccine shouldn't be about "% efficacy" or other facts, but about this notion of coming together as a society to defeat this virus collectively and putting others above ourselves.
Very fun read! Would love to hear your thoughts on effective ways to “appeal to intuition and emotion” when your argument is initially rooted in logic and fact.
Hi Thejas,
I think my main advice here is to simply give up on the typical behavior I see (and do myself!) when trying to win an argument which is to reach for facts. People are not persuaded at all by statistics or otherwise "factual" statements. I saw a headline in the NYT a couple of months ago stating that "X percentage of epidemiologists have indicated that they are getting the COVID vaccine". If you want to persuade people to get the COVID vaccine, telling them facts about the % of people getting it won't be as effective as, for example, telling them their neighbor or family member got it. The public health messaging around the COVID vaccine shouldn't be about "% efficacy" or other facts, but about this notion of coming together as a society to defeat this virus collectively and putting others above ourselves.